Hey there, AI apprentice!

Is your AI giving you responses that feel like they were written by a caffeinated squirrel? Are you tired of playing "guess what the AI meant" when you're trying to create that perfect sales email? Time to level up your prompt game!

🤖 Stat of the Week:

"Sales reps who use well-structured prompts report 71% higher satisfaction with AI outputs and save an average of 5.2 hours per week compared to those who don't."

Salesforce AI Adoption Report 2024

🎯 Why Most Prompts Fail

Let's be real - most of us treat AI like a drive-through window: throw our order at it and hope for the best. Then we get mad when it gives us a fish sandwich instead of the chicken nuggets we wanted. Sound familiar? We are not giving enough context to our AI.

Think of CROT as your AI GPS - it makes sure you actually get where you want to go:

C - Context (Setting the Scene)

• Like telling your friend why you're calling before asking for a favor

• Gives AI the background it needs

• Helps avoid those "Wait, what?" moments

R - Role (Giving AI its Character)

• It's like casting an actor in a movie

• Tells AI how to "think" and "behave"

• Makes responses more focused and relevant

O - Output (The "How" of Your Request)

• Your AI delivery instructions

• Format, length, style preferences

• No more "This isn't what I wanted" moments

T - Task (The Actual Job)

• The specific thing you need done

• Clear, actionable instructions

• Your "make it happen" moment

Better Prompt:

Context: Following up with a prospect after a positive discovery call about our AI sales solution. They mentioned struggling with long sales cycles.

​Role: Act as an experienced sales development expert specializing in follow-up communication.

​Output: Create a short, punchy email (max 150 words) with a clear call to action.

Task: Write a follow-up email that references their pain point about sales cycles and suggests a concrete next step.

Prompt: Create A Proposal

Here is a more complex example of using this prompt framework to create a proposal.

Context: Creating a sales proposal for [Company Name] after 3 discovery meetings. Key identified challenges include:
- Current sales cycle: 9 months average
- Manual proposal process taking 2 weeks
- 40% of deals lost due to slow response
- $2M potential revenue impact

Key stakeholders: CRO, Head of Sales Ops, VP of Sales

Role: Act as an expert sales proposal strategist with deep experience in enterprise software sales and value-based selling methodologies.

Output: Generate a comprehensive proposal outline including:
- Executive summary
- ROI analysis
- Solution architecture
- Implementation timeline
- Pricing structure
- Success metrics

Task: Create a proposal that:
1. Maps our solution to their specific pain points
2. Quantifies business impact
3. Provides clear success metrics
4. Outlines implementation approach
5. Includes relevant case studies
6. Highlights competitive differentiators
7. Details pricing options aligned with value delivered

Focus on how we reduce sales cycles from 9 months to 3 months with AI automation.

🤓 Your AI Assistant: Like That Eager (but Awkward) Sales Intern

Picture this: Your AI is like Chad, that enthusiastic intern who graduated top of his class but has zero real-world experience. Sure, he's brilliant—he memorized every sales book ever written—but he keeps telling CEOs about his pet hamster and high-fiving clients during contract signings.

Just like Chad, your AI needs proper guidance and context. Otherwise, you'll get responses that make you facepalm harder than Chad's attempt at water cooler small talk.

Get to Know Me Prompt

Before we begin, here’s crucial context about me and my product:

- I sell AI-powered sales automation to B2B SaaS companies - Our key differentiator is [X]

- My target buyers are usually struggling with [Y]

- I have 12 years of enterprise sales experience

- Our most successful customers are [Z]

The idea here is that you feed your AI as much context as you can about your product, your history, and your prospect so that it can better answer your request.

Use negative prompts like:

- Generic corporate jargon

- Overly formal language

- Mentioning competitors by name

- Making specific pricing promises

- Using exclamation marks excessively!!!

Give it the inside scoop:

Important industry context:

- Current market challenges include [A, B, C]

- Common objections in our space are [X, Y, Z]

- Recent regulatory changes affecting our buyers

- Trending topics our prospects care about